Ksenia Benifand

Marketing and Communications Manager

Based in our Toronto office, Ksenia is responsible for building CBSR's online presence; engaging with and delivering relevant and timely content to CBSR members, broader business community and media; working with our partners on cross-promotional campaigns, and supporting the Advisory Services team.

Prior to joining CBSR, Ksenia worked with the largest consumer packaged goods player where she was responsible for the delivery of multi-channel in-store and digital marketing campaigns for some of the world’s leading brands. She also identified more efficient ways to manage one of the core marketing processes and worked to implement the changes.

Then, true to her passion for advancing corporate social responsibility and sustainability, she worked with several carbon and energy management consulting firms, where she identified key market drivers and developed positioning plans that address industry challenges. She also designed and launched multi-channel marketing programs to advance consumer and corporate awareness for solutions that mitigate our environmental impact.

Ksenia is a certified Climate Project presenter, Al Gore’s Climate Change Awareness Foundation, and has delivered presentations to over 4,000 people about the dangerous effects of unmitigated climate change, as well as the business and social value of sustainability.