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Brandaid project: helping turn poverty into prosperityBrandaidproject Art, Design and Décor that help turn Poverty into Prosperity
BRANDAID Project is a radical new idea bringing modern marketing, brand and celebrity power to developing world master artisan communities so they can gain access to worldwide markets, sell their stunning art at fair prices, share in the profit and gain independence.
BRANDAID PROJECT, working with UNESCO and other global experts, identifies artisan communities that are Master led and community based. We then create a brand name, wordmark and marketing materials for a collection which will represent the best work of a given Master Artisan community. Working with the communities and Masters, we select and buy an entire collection of their finest, most authentic and representative work. The work is photographed, catalogued, coded and warehoused. The Collection is then launched on brandaidproject.com e-commerce platform supported by a launch event and other celebrity based marketing activities. We will also market the Collections to select retailers. Artisan communities share in 35% of the profits. Funds also flow to the not for profit BRANDAID Foundation to support digital skill training and community development.
Josh Brolin, Diane Lane, director Paul Haggis and Vanity Fair have helped bring BRANDAID Project to Hollywood, raised the profile of Haitian artisans artworks and helped launch the 1st Collection of Master Artisan works, see video.
The first BRANDAID Project Collection is now available on line; Croix des Bouquets metal sculptures, featured in Vanity Fair and recognized with the UNESCO Award of Excellence. In the words of Master Artisan Serge Jollimeau: " All Haitians are artists. You must be creative to survive here. If we have something beautiful to show the world it is our art and our heart.”. The second Collection will be launched at a Vanity Fair Fashion Week event on behalf of Brandaid Project in New York September 12.
BRANDAID is asking like minded people and organizations to help spread the word.
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